Campaigns today are collecting information that goes way beyond demographics. Data points as disparate as the catalogs you peruse or the car you drive all make up a picture that campaigns use to find common ground with their candidates — and get you to the voting booth.
Journalist Sasha Issenberg describes this data-driven world in his new book, The Victory Lab. There were two "major innovations" that spurred the modern approach to voter outreach, he tells Weekend Edition guest host Linda Wertheimer.
Originally published on Sun September 16, 2012 8:20 am
Maggie Stiefvater is a young-adult author with a passionate fan base — she describes her subject matter as everything from "homicidal faeries" to "werewolf nookie."
She wrote the best-selling Shiver trilogy and the novel The Scorpio Races. Her most-recent book, The Raven Boys, is the first in a series of four that will follow Blue Sargent, daughter of the Henrietta, Va., town psychic, as she becomes involved with the lives of four students at the local private school who call themselves the Raven Boys.
Harvest season is upon us, but in the U.S.'s northern lakes, it's not just the last tomatoes and first pumpkins. Through the end of this month, canoes will glide into lakes and rivers for the annual gathering of wild rice, kick started with the popular Wild Rice Festival in Roseville, Minn., on Saturday.