The savings are never passed on to the consumer, but a little product placement has become standard practice for Hollywood movies — a pizza box here or a conspicuously angled soda can there, and few take notice. But product integration is another matter: If a movie has been explicitly designed to accommodate a sponsor, it's worse than just a commercial movie. It's a movie commercial.
In the 1960s, protest singer Rodriguez didn't find an audience in the United States. Unbeknownst to him, though, one of his albums became a massive success in South Africa. Swedish director Malik Bendjelloul tracks him down in Searching for Sugar Man.
Credit Sony Pictures Classics
Rodriguez was discovered in a Detroit dive bar by producers who mostly worked with Motown artists but thought his lyrics would relate to the protesters of the times.
In 1968, two music producers went to a Detroit dive called The Sewer to hear a Mexican-American protest singer with a small cult following.
The producers' client list was mostly Motown, but they immediately signed Rodriguez (full name Sixto Rodriguez), whose stirring lyrics they hoped would speak to disenfranchised outsiders of all stripes and their champions.
Together, they made two albums — one of which, Cold Fact, provides the soundtrack for the thrilling new documentary Searching for Sugar Man.
Many people think of the seedless watermelons popping up at grocery stores and markets everywhere in the last few years as a marvel of modern scientific technology. In fact, more than 60 percent of watermelon shoppers seek this smoother pink flesh, and the numbers are increasing every year, according to a recent survey done for the National Watermelon Promotion Board.
Republican presidential candidate Mitt Romney speaks during the national convention of the Veterans of Foreign Wars in Reno, Nev., on Tuesday. In the speech, Romney attacked the Obama administration's approach to China.