Tue August 21, 2012
Taylor Swift, Princess Of Punk?
Originally published on Tue September 18, 2012 6:17 pm
In the middle of a video she made in 2004, Kelly Clarkson gives a quick flick of her middle finger. She stares into the camera, sexy but not at all inviting. She is showing a new generation of young women not only how to step away from a bad love affair, but how to be the kind of woman who owns herself and stands apart.
Clarkson's rude gesture and the song that inspired it, the platinum-selling "Since U Been Gone," helped solidify a way of expressing women's liberation that's still dominant within mainstream pop. It's resurgent right now, within Taylor Swift's new hit, "We Are Never Ever Getting Back Together" — the biggest debut single of that young superstar's career.
"We Are Never Ever Getting Back Together" creates a mood of uplift — even joy — around emotions that are, in life, not pretty. The latest in the young post-country star's growing portfolio of breakup songs isn't earnest like "Dear John" or wistful like "Back To December" — nor is it explosive, like the revenge wails of Carrie Underwood and Miranda Lambert.
Instead, Swift's song spins sugar from spit. Its sneeringly derisive tone is rooted in its stomping four-on-the-floor beat and builds through Swift's clipped guitar strums and a vocal marked by Valley Girl-style vocal asides and a whistle-while-you-trash-him melodic hook. In other words, it's pop-punk, like a Blink-182 song. Or an Avril Lavigne song — which it could have been, had its co-writer Max Martin been working with another of the ingenues he's aided (say, Lavigne herself).
In this century, songs like "We Are Never Ever Getting Back Together" have taken that quaint 20th century form of rebellion called punk — specifically the feminist punk that took hold in the late 1970s and then was reborn through the Riot Grrrl movement in the 1990s — fully into the pop mainstream. Staring hard into the camera in their videos, today's megastars borrow vitriol from a strong lineage of cultural refusal. They've learned from punk how to make anger fun.
The key figure in this mainstreaming process has been Martin, the Swedish songwriter and producer who's as responsible as anyone for the genreless sound of the 21st century Top 40. Martin worked with Swift and another Swedish mogul, Shellback, on this particular hit, but he's trod the same ground many times. Its snappy sound embodies his conception of female defiance, formed in collaboration with many charismatic women, since he started exploring with Britney Spears circa 1998. Over the course of Martin's many co-writes, the mood and message have remained remarkably consistent, and they've allowed for a feminist tinge to fully infuse the pop charts even when actual feminist politics seem totally absent.
Though he works with some male artists, sassy women are Martin's metier. He's helped shape the sound of most of today's top non-R&B ingenues, one that blends punk's gob-flinging sarcasm with the melodicism of ABBA and that danceable yet rockish beat. Besides Clarkson and Swift, Martin, often working with another producer, has applied his formula to collaborations with Spears, Lavigne, Katy Perry and Pink. The songs these partnerships have produced really all add up to one sustained head-tossing kiss-off: "Stronger," "What the Hell," "Part of Me," "U + Ur Hand," "So What."
The women whom Martin has guided nearly all co-write their material, and they're clearly expressing a sense of self-determination that feels right to them. They have a sense of their place in history, too. These songs owe a debt to a long line of female performers whose voices have embodied more freedom than regular life sometimes offered. A playlist would have to go all the way back to vaudeville and include women's blues, Etta James, the tougher girl groups, Aretha Franklin, the queens of disco and country proto-feminists like Dolly Parton and Loretta Lynn.
It's also easy to follow this legacy into R&B, where self-defined independent women build upon the "no romance without finance" talk that's pretty much always been part of African-American music's ideal of feminine self-sufficiency. Beyonce's "Irreplaceable" could have been a Martin tune (and, indeed, a few Scandinavians were involved in its conception); its swagger is that biting. But Beyonce's grounding in hip-hop links her to forebears like Missy Elliott, whose use of nonsense rhymes was a brilliant way of talking back to patriarchal language, and no-nonsense '90s divas like En Vogue and TLC, who in turn were inspired by original back-talking rappers like Roxanne Shante. Nicki Minaj carries on this tradition, too.
Martin's template, however, specifically relies on the energy of punk. He and his female collaborators balance sentimentality and hypersexualization of the conventional female pop star's work (including other songs by these very same artists) by tapping into punk's historic refusal to play nice. The dialect Swift adopts in her new song is obviously modeled on Lavigne's perky smirk, which itself distills and dilutes a quarter-century's worth of unladylike singers: Patti Smith, Joan Jett, Deborah Harry, Poly Styrene, Exene Cervenka, Cyndi Lauper, Kathleen Hanna, Gwen Stefani, Courtney Love.
Swift's new song is almost a parody of the punk-pop form. Its frame is tight and almost oppressively intimate. At its heart is a spoken passage that replicates a phone call, presumably between Swift and a female friend, in which the singer represents her lover's voice as if he were a Cro-Magnon. The chorus is another childlike outburst: "NEVER EVER EVER! Like, ever." It's about as believable as any teen's eternal vow, though the song leaves me rooting for Swift, hoping that she'll get out of this cycle of endless refusal and just forget about the whole romance.
Though "We Are Never Ever Getting Back Together" will certainly be sung in groups by Swift's mostly female fans, making it sound like an anthem, it's really the opposite. The song — and the Martin-led phase of punk-flavored pop — is about one person, one relationship, one attempt to go it alone. This distinction matters, because a focus on community is what makes punk both culturally radical and politically effective, and when it's lost, any meaningful connection to liberation becomes precarious. What's usually left is a focus on self-fulfillment that only goes so far in realizing real freedom from sexism's traps.
Pop fans often make bigger meanings from what the marketplace offers. Every time a new artist gives Martin's feminist-flavored formula a try, she adds something of her own that allows for those interpretations to flower. I find Pink's twist on the recipe particularly powerful, because of her big, warm voice, and the unusually strong body and mind that produces it. To my ears, Swift's take remains too callow and insular to really be substantial. However, I've already witnessed its salutary effect on several third-grade girls. The lessons music offers can still be effective, even when they're elementary.
In the same week that Swift has joined the ranks of Martin's sass brigade, undiluted feminist punk is experiencing its greatest resurgence since the 1990s through the example of Pussy Riot, whose unmistakably radical actions and ideas are having a powerful impact on activists and artists around the world. The complex and still unfolding story of the Russian collective can't be summarized in a short essay, much less a paragraph. But it's worth considering this counterpart when contemplating Swift's latest move, not only because it's so powerful, but because it demonstrates how consequential a serious act of talking back can be. Punk is a great flavor enhancer, and in small doses, it adds a kick to pop. Take it straight, however, and you could be utterly changed.
DAVID GREENE, HOST:
Country music star Taylor Swift has reached her latest milestone. Her new single has reached number one on the pop singles charts. It's a breakup song, presumably about one of her high-profile exes - from a list that includes Joe Jonas, John Mayer and Jake Gyllenhaal.
(SOUNDBITE OF SONG, "WE ARE NEVER EVER GETTING BACK TOGETHER")
TAYLOR SWIFT: (Singing) But we are never, ever, ever, ever getting back together.
GREENE: And we've got NPR music critic Ann Powers on the line. Ann, we are never, ever getting back together - that sounds very definitive.
ANN POWERS, BYLINE: Taylor Swift, number one single in the country. Let me give you that surprised face. Oh, my gosh, I'm so excited - just like Taylor says, every time she achieves something.
GREENE: Well, I mean, breakup songs like this, that's nothing new. I mean, what is different about this one?
POWERS: Well, David, you're absolutely right. We can go back to Nancy Sinatra, "These Boots are Made for Walking," as maybe the prototype for this particular breakup song. But what's notable about this song for Taylor Swift, who is known as a country artist, is that it was co-written with Max Martin and Shellback, two Scandinavian producers. Max Martin is a guy who's helped define the sound of the Top 40 in the 21st century. He's had hits with so many women. And this song falls right in line with that particular kind of hugely successful breakup song that's popular now.
(SOUNDBITE OF SONG, "SINCE YOU'VE BEEN GONE")
KELLY CLARKSON: (Singing) But since you've been gone, I can breathe for the first time...
(SOUNDBITE OF SONG, "SO WHAT")
PINK: (Singing) So what. I'm still a rock star. I've got my rock moves, and I don't need you...
(SOUNDBITE OF SONG, "WHAT THE HELL")
AVRIL LAVIGNE: (Singing) All my life, I've been good. But now I'm thinking, what the hell...
(SOUNDBITE OF SONG, "PART OF ME")
KATY PERRY: (Singing) Now, look at me. This is the part of me that you're never gonna ever take away from me...
POWERS: Well, what you just heard was Kelly Clarkson, Pink, Avril Lavigne and Katy Perry - all doing their huge hits about moving on from a bad boyfriend; all of them so similar in affect, tone and even structure. This is the Max Martin sound of the liberated woman. And what's interesting, David, is that it's informed by punk rock a little bit. And these songs are to punk rock what Jolly Rancher green-apple-flavored candies are to actual apples. It's got a little bit of punk flavor in it. And Max Martin is the guy who's shaped this sound.
GREENE: If Taylor Swift is joining this club, what are her core country fans going to say about this?
POWERS: Well, the thing about Taylor Swift is that she's grounded in Nashville. And she's a songwriter, which makes her really country. But she's always crossed over to a wider demographic. Her core fan base is young women of every stripe. And so this is a very natural transition for Taylor Swift.
GREENE: Ann Powers, I think back to a song like Carly Simon and "You're So Vain," and all the speculation it created about who she was talking about. I mean, Taylor Swift, all these high-profile relationships, is that part of the appeal of this song; people wondering, you know, who the heck she's never going to get back together with?
POWERS: Well, David, that's another thing that's built into Taylor Swift's career and makes her a true pop star. I don't think I invented this term, but I think of it as the celebrity industrial complex. Being a pop artist now is not only being a musician or an actor; it's being a public figure. And we can look all the way back to, say, Frank Sinatra and Ava Gardner, and their romance. This has been going on for a really long time. Celebrities live in the public eye, and what they do is never really private.
GREENE: All right. NPR music critic Ann Powers, thank you.
POWERS: Thanks so much.
(SOUNDBITE OF SONG, "I'M A FOOL TO WANT YOU")
FRANK SINATRA: (Singing) I'm a fool to want you. I'm a fool...
GREENE: This is NPR News. Transcript provided by NPR, Copyright National Public Radio.