Diet soda. We love it or hate it. But there's no doubt that consumption is on the rise. More Americans than ever are drinking diet colas, along with other zero- and low-calorie alternatives.
While diet drink consumption is up across the entire population — about 1 in 5 of us consume them — it's higher-income, middle-aged women who are most likely to be sipping diet drinks, according to a recent Centers for Disease Control and Prevention survey.
While most American homes still have a television in the den, how we watch, and what we watch, is changing. Computers, tablets, smartphones, DVRs and video game consoles have redefined what television is.
Viewers have officially become a multiscreen culture. And that means the TV industry is changing, as well. Consider that 36 million Americans watch video on their phones, according to the Nielsen ratings company.